IAB propagates
merits of online ads
Ad Networks and Analytics:
- Politico.com has joined online ad sales network QuadrantOne, which is operated by Gannett, Hearst, The New York Times and Tribune. Politico is the coalition's first national affiliate.
- Adeye launched Adeye BUZZ, a mobile ad network targeted to agencies, brands and advertisers seeking to market better over handhelds.
Agencies and Marketing Execs:
- Moxie Interactive CEO/co-founder Kris Zagoria has resigned. Chief Innovation Officer Joel Lunenfeld will be taking her place.
- Burrell Communications made Don Moore president of its new interactive arm, Burrell Digital. Moore was formerly an agency team lead for Google's Central and Western US arms.
- Phil O'Neill is now director-network analytics at VideoEgg.
- Hugh McGoran joined ad network Turn Inc. as VP-Sales.
- Mindshare has merged with sister agency SocialMedia8 in a joint venture labeled Mindshare SocialMedia8. Both companies are owned by WPP.
- MRM laid off between 20-30 of its 108 San Francisco-based employees. The cuts are ostensibly the result of losing the direct marketing business of Microsoft, which it held in tandem with Wunderman for over four years. (Wunderman now conducts all direct marketing for Microsoft.)
Biz Buzz:
- Hoping to rise to Governor Schwarzenegger's aspiration to digitize educational texts in California high schools, bookboon.com is promoting its wares: textbooks for students in PDF format, downloadable without registration, entirely legal and free. The service is financed by in-book ads.
Campaigns of Note:
- Bank of America is launching a campaign, in partnership with Yahoo, to build visibility amongst small businesses. One component involves former WSJ reporter Kevin Salwen conducting small business Q&A sessions on Yahoo Answers.
- The Interactive Advertising Bureau (IAB) launched a campaign in support of online ad support. It is buttressed by a Harvard Business School study and will also include a mini-documentary, "I Am the Long Tail."
Mobile:
Search:
- Google launched a search app that enables you to run searches on its site or your desktop, and make Twitter updates. Oddly, however, it does not enable you to search Twitter itself.
- Visible Technologies launched TruReputation, which enables businesses and professionals to manage their reputations within search engine results.
Social Networks:
- IntheFABLane.com is a new social network for tweens. The word "FAB" in the site's name stands for "fun, ambitious, bright," and the company positions itself as a lifestyle, health and advice site for users under 13.
- Enterprising marketers are increasing enabling users to tweet from within their ad units.
- Reach on Facebook grew 8% in the US in May; Twitter has plateaued.
User Experience:
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