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Industry Buzz & Snippets: 05/12/09

Digital :30 interstitial spots

Ad Networks and Analytics:

  • FetchBack launched FIDO 2.0, a tech platform that hosts analytics remotely. Users can access campaign reports, review and update their campaigns.
  • Sorenson Media launched Sorenson 360, an internet video delivery network that enables users to easily publish and produce high-quality online video. Rates are intended to appeal to small- and mid-sized businesses.
  • The digital :30 spot is on its way, courtesy of ShortTail Media and its beta pool for Digital 30 (D30).
  • The Gay and Lesbian Alliance Against Defamation (GLAAD) launched its Advertising Media Program, a network for advertisers and publishers seeking to target the gay community.
  • Epicenter Network launched, a free website builder that lets users build and integrate text, display and CPA ads. It also pays a revenue share for business generated through these sites, and incorporates sites in an affiliate network.
  • Publicis' Starcom MediaVest has launched the SMG Exchange (SMGX), a media buying entity that will incorporate digital data, marketplace intelligence and "as-yet-undisclosed" elements into its buying proposition.

Biz Buzz:

  • Medialets, an analytics and ad-serving platform for iPhone, has drawn $4 million in first-round funding, led by Foundry Group. The round also included DFJ Gotham and investor Bobby Yazdani.
  • Mobile ad and marketing firm Velti purchased Ad Infuse, backed by Storm Ventures, CornVentures and SoftBank. Ad Infuse provides personalized mobile advertising.

Legal, Government and Regulation:

  • EVP Dan Jaffe of ANA posted a blog entry opposing the reintroduction of H.R.2175, the Families for ED Advertising Decency Act, would ban TV ads for medications to combat erectile dysfunction between 6AM and 10PM. Jaffe called it "misguided, counterproductive and if enacted, unconstitutional."


  • An iProspect study finds display ads and paid search work in tandem to nail a customer: 31% of people click on display ads, and 27% go to search engine — making it necessary to integrate, and preferably unite, both fronts.
  • paidContent's Tameka Kee produces a manifesto on the merits of engagement ads versus cost-per-click and CPM (cost per thousand impressions) ads.
  • Yet another just-born search engine, WolframAlpha, promises to be the Google Killer.

Social Networks:

  • Yahoo Sideline lets users keep track of Twitter searches they make often. New search results are updated in real time and can be skimmed in tandem from separate columns.
  • Google Friend Connect now enables connected websites to add comments to their destinations with ease.


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