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MARKETING JOBS

Industry Buzz & Snippets: 04/28/09


Joining CDMA?

Ad Networks and Analytics:

  • Hitwise launched an internet measurement service in Canada. It will report on about 85,000 sites across over 160 industry categories, spanning 100,000 Canadian users.
  • Clickable launched Platform, a white-label product that enables SMBs, or large businesses with more granular targeting needs, to manage both local search and lead gen in one place.
  • Adify Media has gone live. Positioned as separate but complementary to Adify Network Builder, Adify Media is a series of private marketplaces that enable clients to buy access to any of the 160 vertical ad networks powered by Adify, as well as a handful of Cox online destinations.

Agencies and Marketing Execs:

  • Changes at MySpace: Owen Van Natta has been named CEO, and ex-AOL executive Mike Jones joins him as COO.
  • Project playlist replaced former CEO Owen Van Natta with John Sykes, the MTV Networks executive and co-founder.
  • Mitch Spolan is now VP-North American Field Sales at Yahoo. In the past, he'd been Senior Regional VP-Sales for the Southern US.

Biz Buzz:

  • For the first time in its 23-year history as a public firm, Microsoft's quarterly revenue fell from the previous year. Profit slumped 32%.
  • Social graph data marketing firm Media6Degrees has raised $9.8 million in a Series A funding round led by US Venture Partners, Contour Venture Partners, Coriolis Ventures, Venrock and a handful of angels.
  • Paid search management vendor Marin Software has closed $13 million in a Series C funding round led by DAG, Benchmark and Amicus. New investors included Focus Ventures. The company has raised $25 million to date.

Legal, Government and Regulation:

Mobile:

  • Apple and Verizon are rumored to be discussing a deal to develop a Verizon-specific iPhone. It would be introduced next year, marking the first time Apple's developed an iPhone for the CDMA wireless network (as opposed to AT&T's GSM).

Social Networks:

  • Glam's Tinker.com now supports Facebook's Open Stream API, as well as Twitter's.
  • Following the Domino's debacle, Pizza Hut now seeks interns to help it monitor and address sites like Twitter.
  • Meet Quub, a micromessaging service that enables users to tell certain people what they're actually doing, TechCrunch claims.
  • Socialthing has spread to 75 other AOL sites. The former online subscription giant purchased Socialthing last year; it is increasingly being combined with chat program AIM to better compete with programs like Facebook Connect.

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