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Industry Buzz & Snippets: 04/21/09


Mindtweets

Ad Networks and Analytics:

  • DogTime Media — a network devoted to pet owners and the $43.5 billion annual pet market — has blossomed to 350 publishers and 349 pet bloggers: 13.7 million unique visitors in March. That's 43% growth from January 2009's 9.6 million.
  • AdJuggler now offers on-demand pricing with no contracts. The firm claims this "pay as you go" structure has never before been implemented for online ad serving.
  • Spring Partners launched Springpad in beta — a publishers channel that connects newspaper publications to online readers by helping them erect niche hosted by Springpad.
  • BlueTie launched Adventive this week. It helps publishers deliver online ads that "feel" like features, stimulating engagement. See Slideshare presentation.
  • Publishers Clearing House launched an ad network composed of its own web properties. In total it draws about five million monthly uniques and 90 million page views. It also launched a b2b site: pchonlinenetwork.com.

Biz Buzz:

  • Google Labs launched a new feature called News Timeline, which "organizes information chronologically by presenting results from Google News and other data sources on a zoomable, graphical timeline." Users can drag the timeline through days, weeks, months, years or decades to explore a given query.
  • At the IAB Digital Video conference this week, Publicis execs shared thoughts on the Pool — an ad model designed in tandem with online video providers. No specifics were given, but the killer app is expected to launch in 2010 — and blow pre-roll out of the water.

Campaigns of Note:

  • Voila: the final culmination of Google's YouTube Symphony Orchestra effort. The orchestra, which features 90 musicians culled from all over the world, includes a Spanish guitarist, a Dutch harpist and a Lithuanian birbyne player.

Overseas:

  • TNS Media Intelligence's Adex reports that in February 2009, online display ads drew 16.2% of all ad spend in France, up 1.7% from '08 — making online display advertising third in terms of ad spend. The first two were TV and press, which took 61% of ad budgets.

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