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Industry Buzz & Snippets: 04/16/09


YouTube Symphony Orchestra

Ad Networks and Analytics:

  • Google Finance now runs Google display ads. AdSense marketers can build creative specifically for the Finance section, and troubleshoot issues on Twitter at @googleadbuilder.
  • FetchBack launched Sequential Ad Serving, which lets publishers and networks serve a suite of ads to users in a certain order. Ads can offer a different incentive than the last ad served.
  • JumpTap launched a pay-per-click mobile ad network for search and display.

Agencies and Marketing Execs:

  • Gal Chanoch is now VP-Product Management of Goodmail Systems.
  • Jacki Kelley joins Universal McCann as President-North America.

Biz Buzz:

  • Yahoo is prepping for a third round of large-scale layoffs in the last 14 months, following a cut of 340 workers in Q1.
  • Wikipedia users are voting on the adoption of Creative Commons licenses.
  • A recent "glitch" that led to a drop in sales ranking for tens of thousands of gay and lesbian-themed books has been corrected on Amazon.com.
  • YouTube's Symphony Orchestra Summit is in full swing. Over 37 countries and territories are represented. The Globe and Mail posted an interview with five YouTube musicians from Canada.
  • eBay is spinning Skype off in an IPO, slated for 2010.

Email

  • A recent study of spam claims the email plague sucks more than 33 billion kilowatt-hours of energy per year — enough to power 2.4 million homes, according to ICF International and McAfee. In particular, scrolling for legit emails and deleting spam uses 80% of the energy.

Legal, Government and Regulation:

  • The US is contemplating stiffer sentences for crimes that involve the use of online proxy servers — news that has digital-rights advocates voicing concern.

Search:

Social Networks:

  • The blogosphere's abuzz over an Ohio State University claim that Facebook users have lower grades (which have GPAs of between 3.0-3.5) than non-users (between 3.5-4.5 GPA).

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