YouTube and Ford Fiesta
Ad Networks and Analytics:
- AdReady is launching a suite of services that enable marketers to run display advertisements much the way they would search ads.
Agencies and Marketing Execs:
- Evolution Bureau (EVB) added Josh Parschauer to its team as a copywriter for traditional/new media efforts.
- Organic makes two new SVPs: Conor Brady, who also serves as CCO; and Steve Kerho, SVP-Analytics, Media and Marketing Optimization.
- Amanda Andre joins David&Goliath as Associate Planning Director for its Hispanic division.
- iCrossing purchased Ingate, a digital marketing firm based in Russia. The nine-year-old company boasts offices in both Moscow and Tula, providing paid search, SEO and site development/support services to a number of major brands, including P&G, Honda and Peugeot.
Biz Buzz:
- Current Media, the parent company of Current TV, has opted to set aside plans for a $100-million IPO, citing market conditions. Current TV reaches over 50 million households in the UK and the US.
- YouTube is partnering with Universal Music Group to launch a music video feature called Vevo. YouTube will power the site; UMG artists will provide content.
- Terra, a Hispanic-American web portal, partnered with Interactive One to cross-sell to their audiences for the next three years. Interactive One owns a Hispanic social network called Migente, which serves an audience of about 3.2 million.
Publishing:
- Adicio, an interactive classified ad vendor, signed a content agreement with High Gear Media and its subsidiary sites. Under the terms of the deal, Adicio Motors users will be able to receive news contents, link to articles, and reviews from TheCarConnection.
- The FTC is considering a proposal to begin regulating viral marketing and blogs.
Social Networks:
