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Industry Buzz & Snippets: 04/09/09

Good for whom?

Ad Networks and Analytics:

Agencies and Marketing Execs:

  • Neil Edwards joins Cellufun as CEO.
  • Former Yahoo exec Jeff McCombs joins ad firm Tumri as CFO.
  • Mark Ellis of AOL's Platform-A is now EVP-Sales.
  • Bob Pearson of Dell has joined the Blog Council as President.

Biz Buzz:

  • UK-based behavioral ad firm Phorm is contemplating an incentives program that will make users more receptive to behavioral targeting.
  • Open Text, a digital media firm based in Toronto, purchased Vizible, which pushes multimedia content across a number of display devices (mobile phones, PDAs, web browsers).

Legal, Government and Regulation:

  • Taiwanese firm Elan Microelectronics is suing Apple for copyright infringement of two of its touch screen patents. The suit was filed in the US District Court in San Francisco; Elan has not expressed what remedial action it wants from the iPod/Macbook giant.



Social Networks:

  • Yahoo launched Sideline, an Adobe Air desktop app for monitoring Twitter.
  • Facebook now boasts 200 million users — of which the United States now only comprises 30% (from 70% once upon a time). What's more, half that number logs on every day, Facebook said.
  • Elf Island, a virtual world that revolves around doing good deeds through games, launched today.


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