Good for whom?

Ad Networks and Analytics:

• Wedding Mapper launched an auction-based ad platform.

Agencies and Marketing Execs:

• Neil Edwards joins Cellufun as CEO.
• Former Yahoo exec Jeff McCombs joins ad firm Tumri as CFO.
• Mark Ellis of AOL's Platform-A is now EVP-Sales.
• Bob Pearson of Dell has joined the Blog Council as President.

Biz Buzz:

• UK-based behavioral ad firm Phorm is contemplating an incentives program that will make users more receptive to behavioral targeting.
• Open Text, a digital media firm based in Toronto, purchased Vizible, which pushes multimedia content across a number of display devices (mobile phones, PDAs, web browsers).

Legal, Government and Regulation:

• Taiwanese firm Elan Microelectronics is suing Apple for copyright infringement of two of its touch screen patents. The suit was filed in the US District Court in San Francisco; Elan has not expressed what remedial action it wants from the iPod/Macbook giant.

Publishing:

• Top gobbledygook phrases used in '08 — and how to avoid them.

Search:

• Google has added color filtering to Image Search. This feature lets users get their image search results in a specific color.
• Advanced ROI Measurement Tactics: the Keyword Assist angle.

Social Networks:

• Yahoo launched Sideline, an Adobe Air desktop app for monitoring Twitter.
• Facebook now boasts 200 million users — of which the United States now only comprises 30% (from 70% once upon a time). What's more, half that number logs on every day, Facebook said.
• Elf Island, a virtual world that revolves around doing good deeds through games, launched today.