Ad Formats & Technologies:
- Facebook releases beta version of ad conversion tracking.
- Yahoo display strategy turns to OPA ad formats in effort to drive premium prices.
- Scotttrade tests new Yahoo search ad unit.
- Agencies partner to serve hesitant pharma marketers.
Measurement & Analytics:
- ePharma summit 2010 and the importance of metrics.
Social Media:
- Google poaches social search service Aardvark.
- Facebook's Blackberry app: the worst mobile app ever designed.
- Ad Council and other non-profits build out social media efforts.
Search:
- Yahoo executives address misconceptions about search.
Privacy:
- Google tweaks Buzz privacy policy after complaints.
Smartphones:
- Microsoft to unveil cellphone software.
- Analyst projects huge iPhone sales. E-Commerce:
- Apple offers $10K in music for 10 billionth iTunes download.
Mobile Computing:
- Three industries Apple iPad will disrupt.
- App store developer interest nearly triples from Apple iPad.
Telecom:
- How much will Google's fiber network cost?
