Why be present
when you can surrogate?
Ad Networks and Analytics:
- Yieldbuild enables web publishers to better monetize existing ads across multiple ad networks. It also takes into account ad sizes and visual formatting characteristics.
Agencies and Marketing Execs:
- Erik Berk is now CFO at TMP Directional Marketing, a local search marketing firm. He previously served as CFO at Ziff Davis.
- Former SVP Brian McAndrews of Microsoft joined the Clearwire board.
- Yahoo exec Larry Heck is joining Microsoft's search development team.
- Aisha Faridi is now account executive at in-text ad firm Kontera.
Biz Buzz:
- Next New Networks joined the Interactive Advertising Bureau. The company brings original TV programing to the 'net; it plans to work with the IAB to build upon existing online video ad technology.
- Sirius XM is gearing up … for bankruptcy.
Campaigns of Note:
- The New York City Department of Health and Mental Hygiene launched a Facebook page, and an accompanying app, to encourage condom use.
- Disney tapped Oddcast to deploy a viral campaign for Surrogates, an upcoming film. Users can upload photos, change their ages, moods and races, then send "surrogates" of themselves to friends.
Mobile:
- Google has launched AdSense for mobile search.
- ESPN, Platform-A, Millennial Media and USA TODAY have joined PointRoll's ad network, which enables them to run rich media ads on iPhone.
New and Improved:
Opinion:
- In an effort to give parents more control over what their kids are playing, an EU report asserts video games should include a red button to disable inappropriate gameplay.
Publishing:
Search:
- Curious about how Googlers consume their search results? Google's released a few tidbits from its eyetracking studies.
Social Networks:
