Campaigns:

• Adidas rewards consumers for sharing in online push.

Analytics:

• Real time analytics makes for happy customers.

Ad Technology:

• Study calls for more user choice in pre-roll ads. Mobile Computing:

• Hachette joins list of publishers rejecting Amazon's e-book pricing.

• Report says most unconvinced about iPad.

Social Media:

• Facebook rolls out design.

• With new design Facebook releases new ad formats.

• Super Bowl ads are MIA on Facebook.

• AOL appoints Google exec to oversee scaling of content production.

Politics:

• Political online ad spend will be local - and tiny.

Legal/Regulatory:

• DoJ voices concern on Google Book proposal.

Gaming:

• Microsoft kills Xbox Live for Original Xboxes.