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Industry Buzz & Snippets: 02/03/10

Campaigns:

  • Dunkin' Donuts finds success with fan photos.
  • American Greetings launches Twitter contest for Valentine's Day.
  • Snickers uses social media, SEM to support 'lead spot' in Super Bowl ads.

Ad Technologies:

  • Google eyes apps store to take on Microsoft, IBM.
  • For some consumers, online videos still grate.

Publishing:

  • Some news outlets ready to try charging online readers.

Email Marketing:

  • Nearly 20% of email campaign messages don't deliver.

Local Search:

  • Does CityGrid from Citysearch "answer" the local search problem?

Social Media:

  • New Facebook craze can violate terms of service.
  • The difference between search and social search.
  • MySpace suffers more ad declines.Politics:
  • Bloomberg spent over $2 million on digital ads in 09.

Security:

  • Twitter resets user passwords in wake of phishing attack.

Privacy:

  • Researcher warns of privacy risks from rogue iPhone apps.

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