Online Ad Market:

• Apple lets Google sell targeted ads.

• Apple's interactive iAds begin to appear in iPhone apps.

E-Commerce:

• Bill would pre-empt multiple net taxes.

• J.C. Penney plans for social and mobile marketing.

Biz Buzz:

• Google plans to buy travel software for $700 million.

• Disney buys Tapulous, maker of music game applications.

• Local.com acquires online marketing start-up Octane360.

Campaigns & Creatives:

• Pepto launches big Facebook push leading to July 4th festivities.

Privacy:

• White Hat uses Foursquare privacy hole to capture 875K check-ins.

Mobile Computing:

• HP completes Palm deal and plans WebOS tablet.

Pearls of Wisdom:

• Leveraging social media for contest promotion.