Online Ad Market:
Campaigns & Creatives:
- Unilever readies first Dove campaign for iAd.
Search:
- Microsoft looks to expand Bing.
- Truveo launches video search app on Facebook.
Research & Statistics:
- comScore says it'll fix search share measurement now that Yahoo and Microsoft are gaming it.
Measurement & Analytics:
- Twitter acquires web analytics firm Smallthought Systems.
Social Media:
- After first year as LinkedIn’s CEO, Jeff Weiner talks shop.
Demographics:
- Social networking popular among boomers.
Privacy:
- Facebook and Google submit comments on privacy bill.
- Web watchdogs dig for privacy flaws, bark loud.
Publishing:
- Scribd: Publishers are wasting time, money, effort in creating iPad apps.
Pearls of Wisdom:
- Is social media a viable replacement for traditional advertising?
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