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Industry Buzz & News: 5/05/10

Measurement & Analytics:

  • Nielsen acquires video analytics firm GlanceGuide.

Agencies:

  • Ad agency commission and the rise of the media black market.
  • AudienceScience acquires Hispanic-focused digital marketing firm Consorte Media.

E-Books:

Social Media:

  • The black art of writing Facebook updates.
  • RealNetworks launches social-game platform.
  • Every Twitterer can be a pundit now.
  • The Extraordinaries raising $750K for mobile 'micro-volunteering'.

Interview:

  • Groupon CEO on commerce via the social graph.
  • Kodak's new mojo: CMO Jeffrey Hayzlett talks social media and sharing.

Publishing:

  • Murdoch: WSJ iPad app has 64,000 active users and we keep the money.
  • News websites discuss life without Google.

Signs of What's To Come:

  • 'Smart dust' aims to monitor everything.

Pearls of Wisdom:

  • Why consumers reject your advertising.

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