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Industry Buzz & News: 4/16/10

Online Ad Market:

  • Rethinking deals in the online ad space.
  • Google's profit jumps 37%.

Measurements & Analytics:

  • Nielsen partners with Bazaarvoice on social media monitoring.

Email Marketing:

  • Email Experience Council provides update from the Measurement Accuracy Roundtable.


  • AdWords makes iPad device targeting available.

Social Media:

  • Library of Congress plan for Twitter: a big, permanent retweet.
  • Facebook rolling out offers as payments for credits.
  • MySpace introduces new events, ticketing platform.
  • 5 ways to reduce social media distractions and be more productive.

Campaigns & Creatives:

  • History Channel campaign may convince Foursquare naysayers to 'check in.'

Weblog Marketing:

  • Comment management tools you should know.


  • Verizon confirms HTC Incredible will launch in April.


  • Microsoft, Google on Office computing collision course.


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