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MARKETING JOBS

Industry Buzz & News: 4/13/10

Ad Technologies & Vendors:

  • Some early iPad apps deliver better ad experience than others.

Online Ad Market:

  • 1-800 Flowers attracts 78% of new customers through online channels.
  • Google's Ari Paparo looks at how better data helps measure display campaigns.
  • Landing page optimization deep dive: Interview with Tim Ash.

Search:

  • Google acquires visual search provider Plink.
  • Google three tips for success with AdWords.

Measurement & Analytics:

  • Apple changes rules on iPhone app analytics.
  • B-to-b marketers apply analytics to social media.

Mobile Computing:

  • Report: Google working on Android-based tablet.
  • U.S. book sales to increase on mobile computer, Goldman says.

Publishing:

  • WSJ courting FT readers for iPad switch.
  • Yahoo puts out original web series with Reveille.
  • HuffPo launches new verticals, expanding into food and arts.

Social Media:

  • Yahoo opens new Firehose of social media data to developers.
  • David DeVore has turned 'David After Dentist,' the YouTube hit, into a business.

Legal/Regulatory:

  • Facebook pursuing more iPhone developers for trademark infringement.

Agencies & Ad Departments:

  • Goodyear picks Digitas as ad agency.

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