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MARKETING JOBS

Industry Buzz & News: 4/07/10

Search:

  • Google's AdMob deal may be in trouble.

Ad Technologies:

  • TidalTV taps LiveRail to grow online inventory.

Campaign & Creatives:

  • LeBron sells the tickets, so Cavaliers use mobile to boost brands.
  • Miller lets craft brew speak for itself.

Measurements & Analytics:

  • comScore debuts video measurement in Asia-Pac.

Mobile Computing:

  • For the iPad, apps with their own wow factor.

Social Media:

  • Foursquare for business: is there a real opportunity?
  • Twitter accounts with a photo have ten times the followers than those without.

Legal/Regulatory:

Blogging:

  • Sponsored posts - measure the risks carefully.

Demographics:

Search

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