- Google's AdMob deal may be in trouble.
- TidalTV taps LiveRail to grow online inventory.
Campaign & Creatives:
- LeBron sells the tickets, so Cavaliers use mobile to boost brands.
- Miller lets craft brew speak for itself.
Measurements & Analytics:
- comScore debuts video measurement in Asia-Pac.
- For the iPad, apps with their own wow factor.
- Foursquare for business: is there a real opportunity?
- Twitter accounts with a photo have ten times the followers than those without.
- Sponsored posts - measure the risks carefully.