Measurement & Analytics:
Ad Technologies & Vendors:
- MediaForge ads only charge when people interact and buy.
Major Account Moves:
- Walmart places a mega buy with Yahoo.
- Why Apple's Oscar ad won't go viral.
Smartphones:
- Web-connected TV - a distant dream for app makers.
Email Marketing:
- Five ways to break the rules of email marketing and still win the game.
- 6 tips for email marketing.
- Milwaukee Tool discovers the power in email video.
Social Media:
- MySpace readies site overhaul to rekindle growth.
- Facebook, Twitter ready location-based features.
- Ford's focus on social media.
- 5 ways to weave LinkedIn into your marketing mix.
- Facebook users rush to bracket apps in anticipation of March Madness.
E-Readers:
Mobile Computing:
- ARM: iPad launch will cause virtual table tsunami.
