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Industry Buzz & News: 03/05/10

Measurement & Analytics:

  • Why metrics are killing creativity in advertising.

Campaigns & Creatives:

  • FarmVille Ad helps Bing zoom past Google on Facebook.

Ad Targeting:

  • Facebook increases number of cities available for ad targeting.

Ad Technologies and Vendors:

  • Mobile marketer Adenyo completes $26.9 million financing.

Email Marketing:

  • Study: 43% of email marketers want slice of social media pie.

Search:

  • YouTube to offer captions on videos.

Tech Innovation:

  • New Sony gadgets take aim at Apple.

Legal/Regulatory:

  • The FCC chair on broadband and his iPhone.
  • Even if Google uncensors its Chinese search, Microsoft has no plans to follow.

Smartphones:

  • New Windows phones won't run current apps.

Security:

  • Did a Microsoft VP really suggest an internet tax for cybersecurity?

Demographics:

  • Despite growing social media activity, US Latinos ignored by big brands.

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