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Industry Buzz & News: 03/04/10

Measurement & Analytics:

  • The PPC controversy around credits for website visits.

Campaigns & Creatives:

  • GM, Yahoo first to use NYTimes' digital sign network.

Agencies & Ad Departments:

  • New Razorfish division a sign of digital health market appeal.

Web 2.0:

  • Viacom's departure from Hulu comes with a bite.
  • A new round in Apple and Amazon music fight.

Email Marketing:

  • Why email marketing is still relevant.

Mobile Computing:

  • 'Minor delays' in iPad production could limit Apple launch to 200K.
  • Wall Street Journal iPad app under development.

Search:

  • Yahoo could take years to recover, says CEO Bartz.
  • Google kills SearchWiki, debuts Stars to personalize searches.

E-Commerce:

  • Social networking is not good enough for customer service.

Smartphones:

  • Google launches Gesture search for Android smartphones.
  • Apple abolishes Wi-Fi scanners from App store.Legal/Regulatory:
  • Lawyer questions FCC's authority on net neutrality rules.

Gaming:

  • Activision announces news Call of Duty titles, lawsuit announced.

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