The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Industry Buzz and Snippets: 12/6/07


Ho! Ho! ...Hm.

Local:

  • MizPee, a service from Yojo Mobile, allows local businesses to advertise against search results for the nearest public toilet.
  • In-car navigation service TomTom has partnered with Google to allow customers to send Google Maps addresses to their TomTom devices.
  • Gannett says it's made tremendous strides in its efforts to beef up digital options available to advertisers.

Mobile:

  • Nokia is offering buyers of certain phone models free Universal Music song downloads to promote the devices as more than just phones.
  • Wanting to expand beyond its mere designation as a handheld maker, Nokia is also expanding its internet offerings to be more attractive to full-service users.
  • LG announced it has tapped Bartle Bogle Hegarty to handle its creative work across all product divisions. It also selected MindShare to handle its $350 million media account.
  • Microsoft, Google and Yahoo are all looking at mobile ads as a huge source of future revenue but find phone carriers standing in their way, wanting to protect their (sizable) cut of the pie.

Miscellany:

  • Customers on JetBlue's new "BetaBlue" plane will have free access to Yahoo IM and email through WiFi-equipped devices.
  • Those passionate about not getting their children vaccinated are turning to YouTube and other platforms to spread their message.
  • Microsoft has pulled its Windows Live Messenger-based "Santa" chat tool after reports that Santa was bringing up oral sex and other inappropriate topics.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research