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Industry Buzz and Snippets: 11/29/07


Still naughty after
all these years

Biz Buzz

  • Former IAB GM Sheryl Draizen — now Sheryl Daija — has launched The Power of Peace, a new online network devoted to activist causes. The first such issue being tackled is pointing holiday shoppers to items not made in China.
  • Rumors that News Corp. is buying professional social network LinkedIn appear to be confirmed, but there's still no announcement from either party.

Video

  • Dutch video ad shop Spotzer just raised $14.8 million to fund an expansion into the U.S. market. The firm provides stock, personalizable ads for online and TV that can then be targeted appropriately.
  • CBS Radio is building out the video offerings on 35 of its radio station websites thanks to a partnership with AOL's Truveo.
  • HealthiNation will provide some of the video it produces to the Website of U.S. News & World Report. The videos will compliment the publication's online coverage of various health issues.

Facebook

  • Advocacy groups concerned about consumer privacy online are preparing to file formal complaints regarding Facebook's new ad-targeting system with the FTC.
  • Pressure from those groups, though, may already be causing Facebook executives to rethink the system. According to BusinessWeek, people within the company are considering changes to address concerns over the Beacon program.

Local News

  • Hearst-Argyle has become an official reseller of Google AdWords, enabling the company to place local paid search ads on the websites of its 29 local TV stations.
  • CitySearch is partnering with MerchantCircle, offering local small businesses a mix of enhanced CitySearch listings and the ability to show off reviews and coupons through MerchantCircle.

Related Topics

major players news
online ad market
ad selling
biz buzz
publishing
ad buying & planning
branding
co-op marketing & partnerships
broadband
privacy
major brands
small business
ad targeting

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