On the public plate
- To avoid a previously planned countersuit, Japanese ad firm Dentsu may opt to seek dismissal of a scandal-ridden lawsuit involving illicit behavior amongst a few of its Stateside executives.
- Making good on early speculative reports, Classmates.com has filed for an IPO that could raise about $117 million when all is said and done.
- Being used in an ad for Apple's iPod Touch has helped the song Music is My Hot, Hot Sex by CSS sell 2,000 copies via iTunes in the two weeks since the spot first aired.
- General Motors has signed on as an advertising partner on Disaboom.com, a social network for people living with disabilities.
- Web publishers are seeing their AdSense incomes drop as a result of the falling US dollar. The impact is especially felt by overseas publishers, who have their local currency payments converted from US dollars.
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