Less costly than the bland variety

At the Mobile World Congress in Barcelona, Indian telecom Spice unveiled the "people's phone," a mobile unit that costs around £10 (~$20).
For the most economic of consumers, Spice stripped the phone of all non-essential features. (It has no screen, for example.) The company hopes to sell about 10 million next year.

Mobile phones priced under $40 represent only a fifth of the global market.

But the telecom industry forecasts mobile ownership to grow from 3 billion to 4 billion in the next three years. With the functionality-meager "people's phone," Spice calculates half the world's population has yet to make a phone call on its own mobile unit, reports The Times.

Spice also said the phone can be stripped down even more; a phone under $20 isn't very far away.