The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement

NAI: Let People Opt Out of PII Tracking | Forrester: Treat Mobiles, Tabs Differently… Oops, Nevermind | Penguin Update Released into Wild

May 23, 2013 12:52 pm CDT
Advertising: Forrester is out with a report indicating that marketers should treat tablet, desktop and mobile user separately, as they require different optimizations to get the best performance. The news comes... Continue Reading »

'Enhanced Campaigns' Enhancing Google's Revenue at Expense of Performance | UK Court: Competitors' Keywords Off Limits | IP Targeting the New Cookie, (Says IP Targeter)

May 22, 2013 12:01 pm CDT
Search: Google may have its cheerier case studies, but people spending big bucks on search advertising appear to be finding their costs per action going up under the new "enhanced campaigns"... Continue Reading »

Web Marketing Finally Gets an IPO Success | Mediaocean Incorporates More Media into Online Buying Tool | Google Revamps Search Marketing Tools

May 21, 2013 12:25 pm CDT
Robot Invasion: Mediaocean continues its roll, adding out-of-home electronic market firm ADstruc - and its backer Posterscope - into its increasingly articulated cross-media buying platform. Marketing Automation: The initial public offering method of... Continue Reading »

Yahoo Drops $1.1 Billion for Social Bonafides | Ad Council Revamps Online PSA Distribution

May 20, 2013 11:37 am CDT
Yahoo Deathwatch: Yahoo bought Tumblr for $1.1 billion, a sum that - taking into account a one percent interest rate and current Tumblr revenues - would take about 500 years to... Continue Reading »

Upfronts Paint Over Inefficient Medium in Decline with Spray Can of Ease; Agencies Can't Get Enough | 24 Year Old O&M China Exec Dies

May 16, 2013 09:43 am CDT
Agencies: Yet again, companies are attempting to call attention to the upfront's silliness by employing outdoor advertising directed to those agency execs looking to get petted at the annual festival of... Continue Reading »

Silverpop Starts to Make Good on Marketing Automation Ambitions

May 15, 2013 12:11 pm CDT
Silverpop added into its marketing automation platform data from Webtrends, Argyle Social, Digby and Invodo, as well as a few internal features that, as a suite, it is calling Universal... Continue Reading »

Penguin Victims Outed | Voracious Google Eats Biz of Travel Advertisers | Newspaper Ad Revenues Shockingly Lower

May 24, 2013 12:44 pm CDT

Search:

  • Google might be eating its own travel advertising market, with a 19 percent decline in travel paid search coinciding nicely with Google's launch of Google Flight Search and Hotel Finder, two online apps that essentially take business away from its own advertisers.
  • Penguin 2.0 victimshave been enumerated. Porn sites and game sites didn't fair well, which may be an indicator that it is correctly targeting sites that have used impure optimization tactics. The update also appears to continue the long run of algorithm updates that reward Huffingtonpost.com - up about 10 percent in keyword visibility - making it even more so the news site that ate the news industry (and spawning wannabes).
  • The FTC is looking into whether it should look into alleged anticompetitive behavior by Google, particularly around the question of whether it is attempting to bundle services in such a way as to abuse its dominance in search advertising.

Publishing:

  • Newspaper revenues, once at close to $50 billion just back in 2005, have shrunk to about $19 billion in 2012, according to that industry's main trade group. Online circulation revenues are not coming close to closing the gap. Last year total advertising, including online, fell $1.7 billion and circulation revenue rose only half a billion dollars during the most active year yet for newspapers moving to pay walls.

Finance:

  • Tremor Video filed for an IPO, making it the second major online media firm to do so very recently and perhaps indicating a fresher breeze at the backs of established digital media firms.
Continue Reading »

Long-Dead Arm of Donovan Reaches Back, Plugs in Online Tech Stack, Seeks Brains Buyers

May 15, 2013 11:55 am CDT
Agency Tech: Perhaps the long-dead arm of Donovan will retain its grip on agency back end systems after all, even through the digital media transition. Donovan's descendant, Mediaocean, is actually attracting... Continue Reading »

Online Media Cashflow Scarier, Declining | Six in Ten Clients are Pushing 'Performance' on Agencies | Google Poaching from Agencies

May 14, 2013 11:34 am CDT
Signs of Doom: An interview with media payment bridge loan firm FastPay reveals that, despite appearances, media firms appear to be later and later with their payments, indicating a declining general... Continue Reading »

New Google Algo Imminent, 'Native Ads' in Sights

May 13, 2013 12:44 pm CDT
Google's department in charge of making a hash of trying to separate content spam sites from others is warning website publishers of a new algorithm dubbed Penguin 2.0 to come... Continue Reading »

IAB: Begone 'Spit Bits' | YouTube Launching Create-Your-Pay TV-Channel Service

May 10, 2013 10:33 am CDT
Media: In a duet of dueling open letters, an ad hoc group of agency executives lobbed a constructively critical missive to the media industry, suggesting that it do more to promote... Continue Reading »

Browser Engineers on Cookiepocalypse: Meh | Industry Chart o' Companies Updated | FTC, Off Duff, Conducting Data Stings

May 09, 2013 09:33 am CDT
Cookiepocalypse: A Business Insider piece shows that the staff at the browser companies do not really have much incentive to accede to advertisers' wishes that third party cookies be left allowable... Continue Reading »

Nielsen Claims Broadband Homes are 'TV Homes'

May 08, 2013 12:01 pm CDT
Analytics: Nielsen made its annual announcement of what it considers the current universe of "TV homes," but with a twist. It announced in February that it would be including homes without... Continue Reading »

Yahoo: OK, MSFT, Keep Selling Us, for Now | comScore Undercounts a Smidge | Selling Out Your Content Space to Advertisers Good for Advertisers

May 07, 2013 13:28 pm CDT
Analytics: Publishers are complaining that comScore undercounts their real traffic. The variance between the panel-based third party numbers and the publisher's own is not surprising, but the general bias to the... Continue Reading »

Feds Nick Affiliate Fraudsters | Teens Heart Email (If They Own iPhone) | Denton: Robot Markets Not All Bad | Google Human Again Proven Wrong by Google Algorithm

May 06, 2013 11:24 am CDT
Robot Invasion: Nick Denton, Gawker founder and the fellow perhaps most associated with a clear-eyed expression of publisher self-interest, noted that online media markets aren't necessarily all bad for the content... Continue Reading »
MARKETING JOBS