Jun 14, 2013 10:06 am CDT
Robot Invasion:
One problem the RTB markets face in agency land is the fact that many media executives and buyers haven't bothered to understand the subtleties of how the various flavors...
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Jun 13, 2013 09:45 am CDT
Publishing:
The Wall Street Journal ($) reports from comScore data that most display ads don't get seen.
Mike Shields held a panel of robots, and they determined that the reason publishers might...
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Jun 12, 2013 13:19 pm CDT
Analytics:
Chinese firm Miazhen Systems' CEO indicated that they've become the "Nielsen of China,", probably unaware that this drags up connotations of charging exorbitant fees for data derived from old-school technologies,...
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Jun 11, 2013 09:17 am CDT
Publishing:
Actual reporter Mike Shields published a story in Adweek calling out half a dozen companies that allegedly sell fraudulent web traffic. As part of an ongoing series of stories examining...
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Jun 10, 2013 12:21 pm CDT
Agencies:
The 4A's released a guide to fobbing off patent liability to your clients for those agencies not already adequately self-aware that they need to document which of their uses of...
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Jun 07, 2013 14:27 pm CDT
Publishing:
Facebook is halving the number of ad units it offers, few of which hew to any ad standards.
Search:
Bing launched a new keyword graphing tool.
...
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