Jun 18, 2013 11:04 am CDT
As the marketing field becomes more quantitative, Rand Fishkin benchmarked the stated skills of marketers by harvesting self-reported areas of expertise on various social media platforms. The data may prove... Continue Reading »
Jun 17, 2013 14:08 pm CDT
Ad execs were asked to wring their hands regarding online privacy concerns now that the NSA shenanigans have been brought to light. Their responses: probably no significant impact on online... Continue Reading »
Jun 14, 2013 10:06 am CDT
One problem the RTB markets face in agency land is the fact that many media executives and buyers haven't bothered to understand the subtleties of how the various flavors... Continue Reading »
Jun 13, 2013 09:45 am CDT
The Wall Street Journal ($) reports from comScore data that most display ads don't get seen.
Mike Shields held a panel of robots, and they determined that the reason publishers might... Continue Reading »
Jun 12, 2013 13:19 pm CDT
Chinese firm Miazhen Systems' CEO indicated that they've become the "Nielsen of China,", probably unaware that this drags up connotations of charging exorbitant fees for data derived from old-school technologies,... Continue Reading »
Jun 11, 2013 09:17 am CDT
Actual reporter Mike Shields published a story in Adweek calling out half a dozen companies that allegedly sell fraudulent web traffic. As part of an ongoing series of stories examining... Continue Reading »
Jun 19, 2013 13:56 pm CDT
Admonsters put together a review of the current state of negotiations between buyers and sellers when it comes to "terms and conditions." The upshot: given the lack of incentive for buyers to inconvenience themselves, it's whatever the agency tells you.
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What little growth is seen in TV may have a lot to do with the demographic dynamics, with boomers aging out of the workplace and into their living rooms, where they watch 221 hours per month. Where other demographics have steadily succumbed to the siren song of interactive media, today's seniors do not appear to be following the same trend.
Jun 10, 2013 12:21 pm CDT
The 4A's released a guide to fobbing off patent liability to your clients for those agencies not already adequately self-aware that they need to document which of their uses of... Continue Reading »
Jun 07, 2013 14:27 pm CDT
Facebook is halving the number of ad units it offers, few of which hew to any ad standards.
Bing launched a new keyword graphing tool.
... Continue Reading »
Jun 05, 2013 13:05 pm CDT
Two out of five Canadian ad agency execs queried said that they'd spend more than half their budgets through programmatic buying next year. Answers came from 300 executives, which... Continue Reading »
Jun 04, 2013 09:56 am CDT
Twitter has been engaged in a frenzy of ad product development, the inevitable step after a company matures sufficiently to drop the conceit that it'll develop a new, magical revenue... Continue Reading »
Jun 03, 2013 11:37 am CDT
Google seems to have completed its reversal of its position that there was no such thing as "negative SEO," the practice of causing a competitors site to suffer penalties by... Continue Reading »
May 31, 2013 12:59 pm CDT
The WSJ reports that people are "cord-cutting" internet service in addition to telephone services. It appears that the ubiquity of public internet is allowing some to get away with not... Continue Reading »
May 30, 2013 13:15 pm CDT
Rare Crowds' CEO Eric Picard noted in a column that even if publishers are not perpetrating page fraud (like the stacking of ads atop one another or otherwise allowing unviewable... Continue Reading »
May 29, 2013 12:00 pm CDT
A new study polling marketers shows that about half of marketers thing that Facebook is the most important vehicle for their own marketing purposes, yet only 37 percent agree that... Continue Reading »