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Media Buyers Might Not Be Smart Enough for RTB | Facebook Admits Defeat in Search Ads | 'Sponsored Content' Projects Cause Strife, More Billables

Jun 14, 2013 10:06 am CDT
Robot Invasion: One problem the RTB markets face in agency land is the fact that many media executives and buyers haven't bothered to understand the subtleties of how the various flavors... Continue Reading »

comScore: Most Display Ads Invisible | Google Video Ads Treble

Jun 13, 2013 09:45 am CDT
Publishing: The Wall Street Journal ($) reports from comScore data that most display ads don't get seen. Mike Shields held a panel of robots, and they determined that the reason publishers might... Continue Reading »

Google to Punish Sites with Poor Mobile Executions | Responsive Ads Used in Reach for Display Pricing

Jun 12, 2013 13:19 pm CDT
Analytics: Chinese firm Miazhen Systems' CEO indicated that they've become the "Nielsen of China,", probably unaware that this drags up connotations of charging exorbitant fees for data derived from old-school technologies,... Continue Reading »

Adweek Calls Out Alleged Fraudsters, Names Names | Prism Hubbub Causes Marketers to Wring Hands | Malvertising Primer

Jun 11, 2013 09:17 am CDT
Publishing: Actual reporter Mike Shields published a story in Adweek calling out half a dozen companies that allegedly sell fraudulent web traffic. As part of an ongoing series of stories examining... Continue Reading »

Fobbing Liability Back Onto Your Clients | FBX Channel Confusion Continues | Su Tablet Es Mi Tablet

Jun 10, 2013 12:21 pm CDT
Agencies: The 4A's released a guide to fobbing off patent liability to your clients for those agencies not already adequately self-aware that they need to document which of their uses of... Continue Reading »

Facebook Nixes Some of Its Non-Standard Ads | Bing Offers Keyword Graphs

Jun 07, 2013 14:27 pm CDT
Publishing: Facebook is halving the number of ad units it offers, few of which hew to any ad standards. Search: Bing launched a new keyword graphing tool. ... Continue Reading »

Ad Execs: NSA Reading Your Religious Views Unlike Ad Tracking | Google Given Pats for Algo Doing Decent Anti-Spam Job | Statisticians Surrender Analytics to Liberal Arts Grads

Jun 17, 2013 14:08 pm CDT

Privacy:

Search:

  • Word on the street in black hat search circles is that the most recent Penguin release actually worked; this time mostly penalizing spam pages, rather than causing more collateral damage.

Analytics:

  • Nine out of ten statisticians indicate that it is probable that most analysts of data nowadays are less likely to be in a majority group that are themselves most often statisticians. And they're learning to cope.

Continue Reading »

Canada Invaded, Ad Execs Welcome New Robot Management | Execs Skeptical on AOL's Plan to Take TV Budgets

Jun 05, 2013 13:05 pm CDT
Robot Invasion: Two out of five Canadian ad agency execs queried said that they'd spend more than half their budgets through programmatic buying next year. Answers came from 300 executives, which... Continue Reading »

Twitter Growing Up (Sniff), Attempts to Earn Own Money | Some 'Traffic Exchanges' Fronts for Spam Traffic Laundering | Online Vid Inventory Sell-through Dissonant with TV Equivalent

Jun 04, 2013 09:56 am CDT
Publishing: Twitter has been engaged in a frenzy of ad product development, the inevitable step after a company matures sufficiently to drop the conceit that it'll develop a new, magical revenue... Continue Reading »

Google Admits Negative SEO Can Work | Annoying Ad Costs Quantified | Robot Exchanges' Back Office Infrastructure Remains Unsettled

Jun 03, 2013 11:37 am CDT
Search: Google seems to have completed its reversal of its position that there was no such thing as "negative SEO," the practice of causing a competitors site to suffer penalties by... Continue Reading »

Cord-Cutting Not Just for Telephony Any More | Hulu Bids Reportedly Low Relative to Previous Offers

May 31, 2013 12:59 pm CDT
Demographics: The WSJ reports that people are "cord-cutting" internet service in addition to telephone services. It appears that the ubiquity of public internet is allowing some to get away with not... Continue Reading »

IPO Causes Perceived Conflict for Buy-Siders | Online Exec: Publishers Complicit in Page Fraud | Google Improves 'Goals'

May 30, 2013 13:15 pm CDT
Publishing: Rare Crowds' CEO Eric Picard noted in a column that even if publishers are not perpetrating page fraud (like the stacking of ads atop one another or otherwise allowing unviewable... Continue Reading »

Two in Five Marketers Call Facebook Effective | B2B Crawls Back from Oblivion | More Penguin 2.0 Hand Wringing

May 29, 2013 12:00 pm CDT
Social: A new study polling marketers shows that about half of marketers thing that Facebook is the most important vehicle for their own marketing purposes, yet only 37 percent agree that... Continue Reading »

NYT Hates Robot Exchanges, Building One | Facebook Use Shrinking in U.K. | Google Providing More Ad Performance Benchmarking Data

May 28, 2013 14:43 pm CDT
Mobile: AT&T is wrapping up its data on its mobile users into a package it can sell advertisers, using an algorithm it calls AT&T AdWorks Blueprint to offer advertisers behavior-based targets... Continue Reading »

Penguin Victims Outed | Voracious Google Eats Biz of Travel Advertisers | Newspaper Ad Revenues Shockingly Lower

May 24, 2013 12:41 pm CDT
Search: Google might be eating its own travel advertising market, with a 19 percent decline in travel paid search coinciding nicely with Google's launch of Google Flight Search and Hotel Finder,... Continue Reading »
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