May 23, 2013 12:52 pm CDT
Forrester is out with a report indicating that marketers should treat tablet, desktop and mobile user separately, as they require different optimizations to get the best performance. The news comes... Continue Reading »
May 22, 2013 12:01 pm CDT
Google may have its cheerier case studies, but people spending big bucks on search advertising appear to be finding their costs per action going up under the new "enhanced campaigns"... Continue Reading »
May 21, 2013 12:25 pm CDT
Mediaocean continues its roll, adding out-of-home electronic market firm ADstruc - and its backer Posterscope - into its increasingly articulated cross-media buying platform.
The initial public offering method of... Continue Reading »
May 20, 2013 11:37 am CDT
Yahoo bought Tumblr for $1.1 billion, a sum that - taking into account a one percent interest rate and current Tumblr revenues - would take about 500 years to... Continue Reading »
May 16, 2013 09:43 am CDT
Yet again, companies are attempting to call attention to the upfront's silliness by employing outdoor advertising directed to those agency execs looking to get petted at the annual festival of... Continue Reading »
May 15, 2013 12:11 pm CDT
Silverpop added into its marketing automation platform data from Webtrends, Argyle Social, Digby and Invodo, as well as a few internal features that, as a suite, it is calling Universal... Continue Reading »
May 24, 2013 12:44 pm CDT
Google might be eating its own travel advertising market, with a 19 percent decline in travel paid search coinciding nicely with Google's launch of Google Flight Search and Hotel Finder, two online apps that essentially take business away from its own advertisers.
Penguin 2.0 victimshave been enumerated. Porn sites and game sites didn't fair well, which may be an indicator that it is correctly targeting sites that have used impure optimization tactics. The update also appears to continue the long run of algorithm updates that reward Huffingtonpost.com - up about 10 percent in keyword visibility - making it even more so the news site that ate the news industry (and spawning wannabes).
The FTC is looking into whether it should look into alleged anticompetitive behavior by Google, particularly around the question of whether it is attempting to bundle services in such a way as to abuse its dominance in search advertising.
Newspaper revenues, once at close to $50 billion just back in 2005, have shrunk to about $19 billion in 2012, according to that industry's main trade group. Online circulation revenues are not coming close to closing the gap. Last year total advertising, including online, fell $1.7 billion and circulation revenue rose only half a billion dollars during the most active year yet for newspapers moving to pay walls.
Continue Reading »
Tremor Video filed for an IPO, making it the second major online media firm to do so very recently and perhaps indicating a fresher breeze at the backs of established digital media firms.
May 15, 2013 11:55 am CDT
Perhaps the long-dead arm of Donovan will retain its grip on agency back end systems after all, even through the digital media transition. Donovan's descendant, Mediaocean, is actually attracting... Continue Reading »
May 14, 2013 11:34 am CDT
Signs of Doom:
An interview with media payment bridge loan firm FastPay reveals that, despite appearances, media firms appear to be later and later with their payments, indicating a declining general... Continue Reading »
May 13, 2013 12:44 pm CDT
Google's department in charge of making a hash of trying to separate content spam sites from others is warning website publishers of a new algorithm dubbed Penguin 2.0 to come... Continue Reading »
May 10, 2013 10:33 am CDT
In a duet of dueling open letters, an ad hoc group of agency executives lobbed a constructively critical missive to the media industry, suggesting that it do more to promote... Continue Reading »
May 09, 2013 09:33 am CDT
A Business Insider piece shows that the staff at the browser companies do not really have much incentive to accede to advertisers' wishes that third party cookies be left allowable... Continue Reading »
May 08, 2013 12:01 pm CDT
Nielsen made its annual announcement of what it considers the current universe of "TV homes," but with a twist. It announced in February that it would be including homes without... Continue Reading »
May 07, 2013 13:28 pm CDT
Publishers are complaining that comScore undercounts their real traffic. The variance between the panel-based third party numbers and the publisher's own is not surprising, but the general bias to the... Continue Reading »
May 06, 2013 11:24 am CDT
Nick Denton, Gawker founder and the fellow perhaps most associated with a clear-eyed expression of publisher self-interest, noted that online media markets aren't necessarily all bad for the content... Continue Reading »