Benchmarking State of Marketing Industry Skills | B2B Buyers Want, Don't Get, E-Commerce | Google's Penguin Update Cut Down Repeat Domain Entries

Jun 18, 2013 11:04 am CDT

Agencies: As the marketing field becomes more quantitative, Rand Fishkin benchmarked the stated skills of marketers by harvesting self-reported areas of expertise on various social media platforms. The data may prove... Continue Reading »

Ad Execs: NSA Reading Your Religious Views Unlike Ad Tracking | Google Given Pats for Algo Doing Decent Anti-Spam Job | Statisticians Surrender Analytics to Liberal Arts Grads

Jun 17, 2013 14:08 pm CDT

Privacy: Ad execs were asked to wring their hands regarding online privacy concerns now that the NSA shenanigans have been brought to light. Their responses: probably no significant impact on online... Continue Reading »

Media Buyers Might Not Be Smart Enough for RTB | Facebook Admits Defeat in Search Ads | 'Sponsored Content' Projects Cause Strife, More Billables

Jun 14, 2013 10:06 am CDT

Robot Invasion: One problem the RTB markets face in agency land is the fact that many media executives and buyers haven't bothered to understand the subtleties of how the various flavors... Continue Reading »

comScore: Most Display Ads Invisible | Google Video Ads Treble

Jun 13, 2013 09:45 am CDT

Publishing: The Wall Street Journal ($) reports from comScore data that most display ads don't get seen. Mike Shields held a panel of robots, and they determined that the reason publishers might... Continue Reading »

Google to Punish Sites with Poor Mobile Executions | Responsive Ads Used in Reach for Display Pricing

Jun 12, 2013 13:19 pm CDT

Analytics: Chinese firm Miazhen Systems' CEO indicated that they've become the "Nielsen of China,", probably unaware that this drags up connotations of charging exorbitant fees for data derived from old-school technologies,... Continue Reading »

Adweek Calls Out Alleged Fraudsters, Names Names | Prism Hubbub Causes Marketers to Wring Hands | Malvertising Primer

Jun 11, 2013 09:17 am CDT

Publishing: Actual reporter Mike Shields published a story in Adweek calling out half a dozen companies that allegedly sell fraudulent web traffic. As part of an ongoing series of stories examining... Continue Reading »

Google Reports on Ad Interactions Versus Views | Agencies Rule Ts & Cs by Fiat | Boomers, TV, Death, in That Order

Jun 19, 2013 13:56 pm CDT

Search:

Marketers using Google have for a while now been able to fish out reports showing ads' influences on buyers, but now they can distinguish between those who merely saw an ad versus those who interacted with an ad.

Agencies:

Admonsters put together a review of the current state of negotiations between buyers and sellers when it comes to "terms and conditions." The upshot: given the lack of incentive for buyers to inconvenience themselves, it's whatever the agency tells you.

Media:

What little growth is seen in TV may have a lot to do with the demographic dynamics, with boomers aging out of the workplace and into their living rooms, where they watch 221 hours per month. Where other demographics have steadily succumbed to the siren song of interactive media, today's seniors do not appear to be following the same trend.

Fobbing Liability Back Onto Your Clients | FBX Channel Confusion Continues | Su Tablet Es Mi Tablet

Jun 10, 2013 12:21 pm CDT

Agencies: The 4A's released a guide to fobbing off patent liability to your clients for those agencies not already adequately self-aware that they need to document which of their uses of... Continue Reading »

Facebook Nixes Some of Its Non-Standard Ads | Bing Offers Keyword Graphs

Jun 07, 2013 14:27 pm CDT

Publishing: Facebook is halving the number of ad units it offers, few of which hew to any ad standards. Search: Bing launched a new keyword graphing tool. ... Continue Reading »

Canada Invaded, Ad Execs Welcome New Robot Management | Execs Skeptical on AOL's Plan to Take TV Budgets

Jun 05, 2013 13:05 pm CDT

Robot Invasion: Two out of five Canadian ad agency execs queried said that they'd spend more than half their budgets through programmatic buying next year. Answers came from 300 executives, which... Continue Reading »

Twitter Growing Up (Sniff), Attempts to Earn Own Money | Some 'Traffic Exchanges' Fronts for Spam Traffic Laundering | Online Vid Inventory Sell-through Dissonant with TV Equivalent

Jun 04, 2013 09:56 am CDT

Publishing: Twitter has been engaged in a frenzy of ad product development, the inevitable step after a company matures sufficiently to drop the conceit that it'll develop a new, magical revenue... Continue Reading »

Google Admits Negative SEO Can Work | Annoying Ad Costs Quantified | Robot Exchanges' Back Office Infrastructure Remains Unsettled

Jun 03, 2013 11:37 am CDT

Search: Google seems to have completed its reversal of its position that there was no such thing as "negative SEO," the practice of causing a competitors site to suffer penalties by... Continue Reading »

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