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Chrome Penetrates 2.57% of Global Browser Market, 'Incognito' Inflates Unique Visitor Figures

Chrome's the new kid in town. It's gaining popularity fast. To see just how fast, log in to...

Online TV Viewership Doubles in Two Years

Online TV viewing has been steadily gaining in popularity - nearly one-fifth of American households that use the...

Palin Acceptance Speech Draws 37M Viewers, Utterly Outshines Biden

Governor Sarah Palin's debut as Vice Presidential incumbent on the Republican ticket drew 37 million viewers, dramatically outstripping...

Email's Effectiveness Erodes Against Texting, SocNets, Mobile

Use of online social networking, text messaging and cell phones is diminishing the effectiveness of email marketing, especially...

Rodale Syndicates Print Content to Glam Media

Rodale shall partner with women's online network Glam Media to provide branded articles, slide shows and videos from...

Comcast Challenges FCC's Net Neutrality Ruling

Comcast is challenging the FCC's demand that it cease slowing internet speeds to heavy bandwidth users. In early...

AdWords Debuts Geo-Performance Reporting Feature

Google AdWords has released a new reporting feature: the Geographic Performance Report, which tells users where their impressions,...
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Microsoft Ad Campaign Stirs Wrath of Blogosphere


Gates and Seinfeld
nibble churros and chat

Crispin Porter + Bogusky, which won Microsoft's $300 million creative account in February, has released its debut ad in an anticipated campaign featuring Jerry Seinfeld.

The minute-and-a-half-long spot went live yesterday and depicts Bill Gates and Jerry Seinfeld meeting at a fictional discount store called Shoe Circus. Quirky small-talk is exchanged.

Computers are not mentioned for over a minute, at which point Seinfeld asks whether Microsoft ever intends to launch PCs that are "moist and chewy like cake." Gates wiggles his trousers in response, then the ad cuts to a tagline: "The future. Delicious," followed by the brief appearance of a Microsoft logo.

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Related topics: user experience, major players news, viral marketing & buzz, branding, campaigns & creatives of note, signs of what's to come, alternative marketing, advertainment, gen Y, don't believe the hype, people, major brands, computers & tech, entertainment

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Email Nightmare: Carat Staffers Get Talking Points on Job Cuts

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Global Mobile Sales to Grow 11% in 2008

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Industry Buzz & Snippets: 9/2/08

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Online Behavior Changed by Financial Worries

Brands that fail to embrace and engage in online consumer dialog are set be among those most severely...

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