Jun 14, 2013 10:06 am CDT
One problem the RTB markets face in agency land is the fact that many media executives and buyers haven't bothered to understand the subtleties of how the various flavors... Continue Reading »
Jun 13, 2013 09:45 am CDT
The Wall Street Journal ($) reports from comScore data that most display ads don't get seen.
Mike Shields held a panel of robots, and they determined that the reason publishers might... Continue Reading »
Jun 12, 2013 13:19 pm CDT
Chinese firm Miazhen Systems' CEO indicated that they've become the "Nielsen of China,", probably unaware that this drags up connotations of charging exorbitant fees for data derived from old-school technologies,... Continue Reading »
Jun 11, 2013 09:17 am CDT
Actual reporter Mike Shields published a story in Adweek calling out half a dozen companies that allegedly sell fraudulent web traffic. As part of an ongoing series of stories examining... Continue Reading »
Jun 10, 2013 12:21 pm CDT
The 4A's released a guide to fobbing off patent liability to your clients for those agencies not already adequately self-aware that they need to document which of their uses of... Continue Reading »
Jun 07, 2013 14:27 pm CDT
Facebook is halving the number of ad units it offers, few of which hew to any ad standards.
Bing launched a new keyword graphing tool.
... Continue Reading »