MediaPost: Ad Demand Soars At Close Of '03: Online, Cable Still Lead, Network Trails All Other Media

A MediaPost survey shows that online and cable have the greatest degree of increasing media demand, with network television trailing the seven other media forms. The order of demand increases reads like an inverted list of perceived media pricing, with the least efficient and least direct response-oriented media at the bottom.

While this sort of trend usually occurs during tough economic times, the greater economy and in particular the advertising market has been seeing increased spending.