ClickZ: Content Edges Past Communications in OPA Index

For the first time, people spent more time this year looking at stuff online than they did communicating with each other. Content viewing's share of internet activity increased about seven percent from August's figures. Commerce and communicating (and even, surprisingly, search) saw slight declines. The Online Publishers Association study showed content viewing took about 41 percent of the time on the internet, with communicating declining to 40 percent.