Universal Pictures' Focus Features has been quietly promoting its upcoming movie, Cry Wolf, since August 15 via an online game on America Online's IM service, MediaPost writes (via MediaBuyerPlanner).

Players of the game are divided into "sheep" and "wolves." Based on clues and comments from other players, sheep have to vote on which players they believe are wolves while wolves attempt to hide their identity. The game's concept came from AOL; development of the game was outsourced to Klear Games.

Focus Features has also made the news lately for advertising its movie The Constant Gardener on blogs and magazines' websites.