Sony Pictures has combined a pair of its in-house departments into a new interactive agency that will target outside business, reports ClickZ.

The new shop, Imageworks Interactive, will service Sony Pictures while pursuing independent opportunities. The agency will provide a range of interactive services, from CRM to web and mobile development, research and more.

Sony created the shop by marrying Imageworks, an animation studio under Sony Pictures Digital Entertainment (SPDE), to the marketing and production team at SPDE. It will likely focus on covering in-house bases before aggressively pursuing outside business in '08.