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IMN Offers Podcasting for Email Newsletters

IMN, a web-based newsletter provider, announced Monday it has added podcasting to its email newsletters, allowing marketers to add pre-produced podcasts to email newsletters and track audience behavior, writes BtoB Online. IMN is using the feature in the October 2005 issue of its own "Informed Marketer News" email newsletter - and featuring a podcast about the benefits of podcasting.

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