As anticipated, DMG World Media, producer of ad:tech expositions, yesterday announced the acquisition of iMedia Communications, publisher of iMediaConnection.com, the iMedia Connection newsletters, and producer of the iMedia Agency and Brand Marketer Summits. The combined organization will leverage DMG World Media's reach into international markets, and conference exhibitors and online advertisers will have access to multiple real-world and virtual venues, according to the announcement.

iMedia management and staff will continue to operate in Dana Point, California, and Los Angeles; Rick Parkhill will remain CEO. ad:tech expositions will remain in Larkspur, California. iMedia was represented in the transaction by The Jordan, Edmiston Group.