iLoop Mobile's mFinity users may now access Third Screen's MADX ad platform to further mobile marketing initiatives, according to a recent press release.

Per the terms of the agreement, marketers, content developers and other brand managers on the iLoop Mobile mFinity platform will be able to use MADX to assist in their mobile advertising efforts.

MADX preps mobile Internet sites for automated ad-serving and reporting metrics, assisting brands in disseminating their content and monetizing the mobile platform.

mFinity clients can build and maintain their own initiatives through the ad platform, which operates with an ASP software license. The drag-and-drop interface requires no coding knowledge.