IgnitionOne is claiming its Digital Marketing Suite is the first digital marketing platform to integrate with Google Shopping.
"The evolution from free product listings in Google Product Search to paid listings in Google Shopping represents a major opportunity for retailers," said Will Margiloff, CEO of IgnitionOne. "By combining IgnitionOne's bid optimization and attribution capabilities with best-of-breed semantic optimization capabilities, we will make this new biddable media a highly profitable channel for our clients."
This integration will allow retail marketers to manage Product Listing Ads side-by-side with search, display and Facebook. The integration also enables marketers to use IgnitionOne's attribution capabilities to track and optimize bidding across all media channels with semantic optimization. This automatically creates an optimal campaign structure in AdWords based on a semantically optimized product feed.
IgnitionOne claims that its DMS is the first digital marketing platform to integrate with Google Product Listing Ads with this type of optimization. This offering, claims the company, will provide retail marketers with tools to maximize their efforts in Google Shopping with integration to product feeds, tracking, optimization and reporting.
Some key benefits IgnitionOne claims:
- Marketers can be more efficient by managing Google Shopping right next to search, display and Facebook with the fully-integrated centralized technology stack (DMS).
- Marketers can improve ROI by combining semantic optimization and bid optimization with IgnitionOne’s cross-channel attribution capabilities; they can allocate media budgets more intelligently to get the most out of every dollar spent.
- A "Big Picture" view. In addition to deep data such as product-level and attribute-level reporting, marketers can leverage sophisticated custom attribution profiles to best meet their needs.