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IBM Buys Search Tech Firm iPhrase

IBM this week acquired iPhrase Systems, which develops software to help users find products online and allow retailers to dynamically generate customized web pages, reports InternetRetailer. Terms were not disclosed. "In today's global economy, looking for information online or in an enterprise doesn't always produce the results employees or customers have in mind," said Jon Prial, IBM VP, content management and discovery.

"iPhrase's technology combines a real-time understanding of user queries with application context, guiding people to the most relevant results tailored to their individual needs."

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