The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

IAG Backs Ad-ID Sales Tool

CableWorld:  IAG Group Backs On-Demand Ad Platform

The Interactive Advertising Guidelines group (IAG) has backed a joint venture, called Ad-ID, between the American Association of Advertising Agencies and the Association of National Advertisers. Ad-ID is a standard used to measure and manage interactive, on-demand ad programs.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research