The Interactive Advertising Bureau has begun forming a committee or task force to address issues related to the much-maligned cookie, including deletion and other matters, writes ClickZ. The report comes on the heels of the formation of an ad industry group effort to tackle similar concerns. "We don't know what it'll be called yet," IAB President and CEO Greg Stuart is reported as saying about the IAB initiative. He told ClickZ: "The first order of business is to collect those who care, who we've been talking to about this, and to get them together in a room and chart the course." He said consumer education and policy initiatives are possible approaches.