MediaPost: IAB Ready to Release More Research Results
The Interactive Advertising Bureau will release a new installment of its Cross Media Optimization Study (XMOS) at tomorrow's IAB Annual Meeting in NYC. MediaPost pretends like there is some suspense as to whether or not the results will be positive:
If the results are positive, it will continue to push the industry in the right direction. If results are not positive, it could set the industry back to its 2002 sub-par performance.
Ooooh, I'm all atwitter with anticipation. I'll state right now that if the results are negative, I'll eat my shoe.
