The Interactive Advertising Bureau announced on Friday that it and MediaPost have reached a settlement regarding the use of the OMMA trademark. MediaPost will continue using the mark in connection with an OMMA conference and magazine but not an awards show in 2005. IAB will produce its own MIXX Conference, Expo and Awards in conjunction with Adweek Magazines.

Late last month, IAB lost its preliminary injunction bid to prevent MediaPost from using the OMMA brand name in conjunction with its magazine and trade show efforts.

Documents submitted by the two sides showed that it wasn't entirely clear at the time of their partnership who owned the OMMA brand.