IAB Press Release: Interactive Advertising Bureau Launches Branding Campaign

The IAB today launches a new branding campign designed to help marketers make the best use of interactive advertising to further their business goals. The campaign was developed by Euro RSCG MVBMS Partners (if that acronym isn't a reason to stop merging, I don't know what is) and will consist of print, outdoor (now that's really targeted to marketers), and online.

The campaign profiles marcomm execs who have become heroes by using online advertising successfully within their advertising plans.

ìThus, the creative communications seek to illustrate interactiveís possibilities and offer compelling success stories that will resonate with our target audience,î Stuart continued. ìWe hope that by delivering this message across many media, we ourselves can prove a successful case study ñ and continue to build on the upward trend of traditional marketers incorporating interactive into their media mix.î

How's that for a party line?