DM News: IAB's Mayor Withdraws Support For AIM Best Practices Document

Following yesterday's report that the co-chair of the Association of Interactive Marketing's (AIM) email delivery committee has quit in protest over the Direct Marketing Association's lily-livered stance on spam, a representative from the Interactive Advertising Bureau (IAB) joins the fun. DM News reports that Michael Mayor, the IAB's e-mail committee chairman and president/CEO of e-mail list management firm NetCreations, plans to withdraw support to the IAB's members for the DMA's Council for Responsible E-mail's long-awaited e-mail best practices document. Ouch.

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