Press Release: New IAB Hispanic Committee To Promote Value Of Online Advertising In Reaching Hispanic Audience
The IAB announced the formation of the IAB Hispanic Committee, a collaborative effort among Hispanic online publishers to educate agencies and marketers on how best to use online marketing to reach the Hispanic community. The committee has already put together a comprehensive report entitled, "Reach U.S. Hispanics Through Online Marketing," that includes an overview of the online Hispanic marketplace.
