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IAB Appoints Richard Eyre to Lead

NewMediaAge: IAB appoints Eyre to push use of online advertising

The IAB has appointed former ITV and Capital Radio boss Richard Eyre as chairman to spearhead its drive to double the amount that advertisers spend online.

Eyre's appointment, after months of negotiations, is the latest stage in a renewed attempt by the IAB to establish itself as the voice of the industry and specifically drive the take-up of online advertising by mainstream advertisers.

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IAB Appoints Richard Eyre to Lead

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