The Internet Advertising Bureau has released its final set of guidelines for digital video advertising.

The standards were prepared to ease the video ad buying and submission process. A standardized marketplace may make video ad investment more attractive to skeptical advertisers.

If the guidelines are observed, advertisers will be able to create a single video ad for execution across multiple compliant sites or networks, rather than customizing a spot for each destination.

Along with the standards, the IAB also released a seal of compliance that compliant publishers may display to help get the word out.