Up to standard? It better be

The Interactive Advertising Bureau (IAB) has released the latest iteration of its guidelines for in-video advertising.

The revised Digital Video Ad Format Guidelines include suggestions for linear video ads, non-linear video ads and companion ads. They are intended to nurture a creative environment alongside a uniform viewer experience.

Recommendations include:

• That video ads be no larger than 25 percent the length of the video clip
• Overlays must be clearly labeled as ads to avoid confusion
• That pre-roll, mid-roll or post-roll ads be no longer than 15 to 30 seconds

IAB members are invited to comment on the recommendations over the course of the next month. The group says updates will be made as technology develops and new solutions are called for.

Download the revised in-video ad guidelines (pdf).