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IAB President to Defend Role of Internet Advertising in Small Business


Mr. Rothenberg defends online
advertising for small biz

This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth.

"Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations.

"They do this with their content — and they finance their content through advertising.”

Internet ad revenues totaled over $21 billion in 2007 and $5.8 billion in Q1 of 2008.

Online ad spend among small companies comprised more than double that of large and medium-sized companies.

The IAB recently created a membership level for small online publishers, an effort to encourage them to explore online ad options and "prevent adverse state and Federal regulation that could hinder [their] ability to sell or carry advertising."

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