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IAB Issues Guidance for Online Media Buys

The Interactive Advertising Bureau (IAB) has just published the Interactive Campaign Setup Best Practices (pdf). This document includes step-by-step guidelines for proper online ad buys.

It addresses topics considered relevant to both agencies and publishers: requests for and responses to RFPs, insertion order processes, campaign "take down" stages, and campaign delivery, among other topics.

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IAB Issues Guidance for Online Media Buys

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