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IAB Appoints Rothenberg as CEO


Rothenberg

The Interactive Advertising Bureau (IAB) on Tuesday announced the appointment of Randall Rothenberg as president and CEO, starting January 8, 2007.

Rothenberg, 50, joins the IAB from strategy and technology consulting firm Booz Allen Hamilton, where he has been senior director of intellectual capital, supervising thought leadership activity, business development and knowledge management for the firm's functional practices.

He has been an editor-at-large for Advertising Age and spent six years at the New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter.

Rothenberg replaces Greg Stuart, who decided to step down as CEO in August. "Greg did a great job of building the IAB into a force for positive change in the advertising world," said Jim Spanfeller, chairman of the IAB Board. "We greatly appreciate his leadership and dedication."

During his seven years at Booz Allen, Rothenberg also served as the firm's Chief marketing officer and as editor-in-chief of its management journal, strategy+business. He has held editorial positions at Wired, Esquire and Bloomberg Business News.

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