You know, this just doesn't
look encrypted to me.
The Lead Generation Committee and the Interactive Advertising Bureau (IAB) have today released the Lead Generation Data Transfer Best Practices.
At the most practical level, the document will help standardize the transfer and reception of data between advertisers and lead generators.
Two major considerations served as guidelines for the final product:
- Security - lead generation data should be encrypted
- Common format and set up - the data must move in a common format through mainstream, secure internet technologies
"The committee encourages advertisers and publishers to implement these best practices and comply with all applicable laws, rules, and regulations to responsibly support the continued growth of this very important category," said SVP Gayle Guzzardo of Product Management at Q Interactive. She is also the Lead Generation Committee Chair.
Per the IAB/PwC 2006 Full Year Internet Advertising Revenue Report, lead generation revenue totaled $1.3 billion out of all 2006 advertising revenues ($16.9 billion), up from a (now seemingly paltry) $753 million in 2005.
