Scream Friendly's!

Friendly's is launching an online promo urging customers to upload photos and videos of themselves declaring their love of Friendly's ice cream and its menu, reports MediaPost.

At iscreamfriendlys.com, contestants that submit video will be judged by users through Aug. 12. Every week for seven weeks, the 10 most popular photo and video contributors will win prizes.

Contestants have the option of sending entries to friends and family to boost voting. One winner will be crowned among the finalists with a grand-prize $10,000 Apple shopping spree.

Users may submit via cell phone or through the microsite. Promo materials will also be present at tables in the restaurant, which may inspire kids and adults alike to whip out their camera phones, snap a pic with the banana split, and immediately enter the contest.