Car manufacturer Hyundai has launched a mobile campaign to reach a younger demographic, reports ClickZ.

The carmaker will run a mobile-friendly microsite for the Veracruz model. It's also running ads on MySpace promoting free ringtones from popular bands. Hyundai is also working with Reuters on adding mobile functionality to the new service's Times Square billboard.

Hyundai decided to run the campaign after doing some research and finding that few people remembered they had made a car more recently than 1994.
The campaign is meant to put Hyundai head-to-head with other foreign brands like Toyota and Honda.